Ines is a successful entrepreneur, a member of several boards, a career transition expert and a best-selling author.
She is president of the board of LHH DBM Peru & LHH Chile, the leading career transition organizations in both countries. LHH is the world’s leader in outplacement and executive coaching. She is also president of The SafeStorage Co.
Ines is a board member of Apoyo Comunicaciones, Angel Ventures Peru, CARE Peru, Peruvian League against Cancer, YPO Perú and APD Peru. She is also a member of the Advisory Committee on Centrum Catolica and a member of the assembly of Transparencia Peru.
As author of the Spanish-language bestseller in Latin America, Usted S.A. Empleabilidad y Marketing Personal, published in 2010, her book is now in its 19th edition and has sold over 140k books so far. It was second in overall sales in Peru in 2012 and again in 2014. It was first in overall sales among business books in 2013. Usted S.A. was on the list of the top 10 bestsellers in Peru for several weeks running in 2016, 2017 and 2018.
The English version, You, Incorporated: Your Career Is Your Business was published in 2018 and is sold in many countries around the world.
A prolific content generator, Ines has published over 1,000 articles and videos in newspapers and magazines in the Latin American region. Her videos have almost 9 million views and her webinars over hundreds of thousands. She is a popular speaker with a robust social media presence with over 119k Facebook followers, 30k Twitter followers and over 130k LinkedIn contacts and followers.
Recently she was recognized as #1 in the ranking of HRInfluencers by GoIntegro 2020 and in 2019 she was recognized as one of the most influential voices in Latin America by LinkedIn Top Voices. Ines was named the most influential leader in the business sector according to El Comercio, Peru’s most important newspaper in 2019. During the past 5 years Ines’ reputation and leadership earned her recognition as one of the top 15 business leaders in Peru according to MERCO Leaders Peru Ranking. She also ranked second among business’ women leaders in 2017, 2018 and 2019.
For 5 years in a row, she has remained among the top 3 CEOs with best online reputation in Peru and the most influential business’ woman in the digital world in Peru. In 2018 she received the Stephen G. Harrison Star Thrower Award 2018, a prestigious worldwide Lee Hecht Harrison award given to those who contribute the most to making a difference in the lives of others.
She was president of Care Perú, the leading nonprofit organization fighting poverty; president of the board of Peru2021, the organization that promotes social responsibility in Perú and also president of the board of OWIT Peru, the leading organization for women in business. She was vice president of the board of American Chamber of Commerce in Peru.
She has a business degree from New York University and an MBA from Adolfo Ibañez School of Management. She has completed leadership courses at various universities, including Universidad de Piura, Harvard, Kellogg, Georgetown, and Singularity.