Ines is a successful entrepreneur, a member of several boards, a career transition expert and a best-selling author.
She is president of the board of LHH DBM Peru & LHH Chile, the leading career transition organizations in both countries. LHH is the world’s leader in outplacement and executive coaching. She is also president of the board of The SafeStorage Co. a leading self storage operation in Peru.
Ines is an independent board member of Apoyo Comunicaciones and Angel Ventures Peru.
She is also a board member with reputed NGOs: CARE Peru, Peruvian League against Cancer, Empresarios por la Integridad, YPO Peru and APD Peru. She is also a member of the Advisory Committee of Centrum Catolica and a member of the assembly of Transparencia Peru.
As author of the Spanish-language bestseller in Latin America, Usted S.A. Empleabilidad y Marketing Personal, published in 2010, her book is now in its 20th edition and has sold over 150k books so far. It was among the top #3 most sold books in Peru in the last 10 years. The English version, You, Incorporated: was published in 2018 and is sold in many countries around the world. Yo S.L. the Spanish version was launched in 2021 in Spain.
A prolific content generator, Ines has published over 1,000 articles and videos in newspapers and magazines in the Latin American region. Her videos have almost 10 million views and her webinars over hundreds of thousands. A TEDxLima speaker, she is also a popular speaker with a robust social media presence with over 135k Facebook followers, 31k Twitter followers and over 174k LinkedIn contacts and followers.
Recently she was recognized as #1 in the ranking of HRInfluencers by GoIntegro 2020 and in 2019 she was recognized as one of the most influential voices in Latin America by LinkedIn Top Voices. Ines was named a most influential leader in the business sector according a study published in El Comercio, Peru’s most important newspaper in 2019. During the past 6 years Ines’ reputation and leadership earned her recognition as one of the top 15 business leaders in Peru according to MERCO Leaders Peru Ranking. For 6 years she has remained among the top 3 CEOs with best online reputation in Peru and the most influential business’ woman in the digital world in Peru.
In 2018 she received the Stephen G. Harrison Star Thrower Award 2018, a prestigious worldwide LHH award given to those who contribute the most to making a difference in the lives of others.
She was president of Care Peru, the leading nonprofit organization fighting poverty; president of the board of Peru2021, the organization that promotes social responsibility in Perú and also president of the board of OWIT Peru, the leading organization for women in business. She was vice president of the board of American Chamber of Commerce in Peru.
She has a business degree from New York University and an MBA from Adolfo Ibañez School of Management. She has completed leadership courses at various universities, including Universidad de Piura, Harvard, Kellogg, Georgetown, and Singularity.