04 May Personal Brands and Social Media
¿Cuántos de nosotros nos sentimos realmente hábiles en las redes? ¿Quién tiene tiempo de calidad para dedicarse a ellas con un criterio de desarrollo de marca personal?...
personal branding Tag
04 May Stars of Your Personal Brand
When traveling, you remember and compare the experience you had at each hotel where you stayed. I group them in three categories, regardless of how many stars they say they have....
03 Sep Learn Faster
Original Spanish version published in El Comercio newspaper (Peru) on September 3, 2016 I spent last weekend at one of the best conferences of my life: the first Global Summit of Singularity University (SU), in San Francisco. SU seeks to train, inspire, and empower leaders in the...
29 Apr 4 ways to design a positive personal brand
Published Apr 29, 2016 on American City Business Journals Everyone in the workforce, irrespective of stature or level therein, must be mindful of one critical truth: Your brand goes wherever you go — because your “brand” is you! When it comes to personal branding, I decided to talk with...
19 Apr How To Master Your Personal Brand By Thinking Like A CEO
Published April 19th, 2016 on Forbes.com While the term “personal branding” may be thrown around in work circles, do you really know what it means? Personal branding is essentially is what makes you, you. It’s everything you choose for it to be because you are the one...
05 Oct What We Say About Ourselves
Original Spanish version published in El Comercio newspaper (Peru) on October 05, 2015 Imagine that you’re on a trip with your family. It’s lunchtime, you see a restaurant, and you decide to go in. Once inside you see that it’s empty. No one else is eating...
15 Jan Success Is the Best Revenge
Original Spanish version published in El Comercio newspaper (Peru) on January 1, 2015 Some time ago I wrote about this same subject and was very pleased with the comments I received from those who could relate to this phrase. It is certainly a very motivating expression! I...
24 Jan Being Yourself
Translation of the original article published January 24, 2014 on El Comercio (Perú) In the context of your personal brand, openness is key. It’s key to building your reputation, key to generating trust, and especially key to establishing authentic and long-lasting relationships with the people we...