personal brand Tag

Published in www.ypo.org on September 11, 2020 I am still fascinated by the results of the study mentioned by Malcolm Gladwell in his book Blink: The Power of Thinking Without Thinking, which allows us to establish that there is only one variable in predicting with 95% accuracy the future...

Original Spanish version published in El Comercio newspaper (Peru) on March 18, 2018 Twenty-one percent of the 2,499 Peruvian professionals and executives who answered the last Lee Hecht Harrison DBM Peru employability survey reported that they were dissatisfied with their jobs. What is troubling about this is...

Original Spanish version published in El Comercio newspaper (Peru) on May 4, 2016 There is no sure job. No organization can guarantee its own continuity, let alone yours. Therefore, always bear in mind that all jobs are temporary, they can last 36 years or 3 months,...

Original Spanish version published in El Comercio newspaper (Peru) on September 29,2015 You would be fired if you did not add clear and visible value to your company, if the results of your work were not easily quantifiable or measurable; if you always had an excuse...

Original Spanish version published in El Comercio newspaper (Peru) on October 28, 2014 I have been inspired by many successful women throughout my life –entrepreneurs, executives, managers, CEOs, and board members, all outstanding professionals in their field. They are women who have obtained varying degrees of national or...

Hoy sabemos que nadie tiene un trabajo ni porque es su derecho ni porque ha estado allí 20 años y que la frase "para siempre" es un sueño. Sin embargo, pensar en una ruptura...

Original Spanish version published in El Comercio newspaper (Peru) on February 17, 2012 Managing your personal brand assertively is not going out and promoting yourself. It is managing your reputation in a professional world where competitiveness is also credibility. Managing your brand involves having a positive...