Infographic: Personal Marketing Tips

Based on an article published in America Economia (Latam) on February 21, 2014

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As we know, all Jobs are temporary, jobs are no longer forever. All jobs are like seminars: you have to learn, pay attention, and generate results. All jobs are an adventure: one never knows what will happen….  Keep in mind that jobs last for as long as they are convenient to both parties, us and the organization that .

-Ideally, we have to seek full satisfaction in the job itself and not in something that will come in the future, such as a promotion, a raise or a change of manager, for instance. If we are not satisfied with what we do, we will never enjoy doing it. An Australian teacher that I had in New York University used to say that he couldn’t believe how much he enjoyed doing what he liked and, as a bonus, being paid for it. This became my mantra… and I didn’t stop until I found something I could be passionate about.

-There is nothing like enjoying your job. Furthermore, it generates a virtuous cycle: we become more involved, we do it better every time. Thus, the virtuous cycle generates results, for the firm and for our career.

-We must always be careful of our attitude when dealing with our internal and our external clients; and keep in mind that our main internal client is our boss. And we must know how to relate positively with our boss to help him or her grow career-wise.

-Our peers, our collaborators, our supervisors and our direct reports are some of our internal clients. They, and our external clients are, in addition to clients, good contacts to cultivate now and in the future.

-To be increasingly employable and be seen as a strategic resource tothe organization we should do more than what is asked of us, expand our area of influence with our own input, show interest in others, always act with intention  and, of course, try to find ways to improve things every day.

-Our attitude is absolutely vital to our success. Enthusiasm, the energy that we put into our work, being passionate, involved, up-to-date and, especially, accomplishing goals and objectives, are major factors which determine or level of employability.

It is important to identify the so called success trap. Why? Very simply: it’s so easy to fall into it. It happens to firms and it happens to us: when we are doing well; when we think we already have the key to all doors we tend to think: “I made it, I have the key to the success I have strived for, why change when everything is going so well!”

But we know that when successful people and firms feel that way they are at risk of not wanting to change, learn, improve, be trained, or to create new alternatives or ways of doing things, to innovate. In other words, they cease to advance. Self-indulgence and arrogance are two of the worst enemies of employability.

The only way to keep being successful is to change when we are doing well. Starting to build a new version of yourself in a difficult time can be a fatal error.

We should keep in mind that the possibility of choosing between doing or not doing personal marketing no longer exists. Now it’s a matter of doing it well. It is a challenge to communicate our achievements, skills and talents in a clear way while not appearing as arrogant.

To understand personal marketing we should start with our own image, and this starts by what we think of ourselves: how do we see ourselves?, how do we want others to see us?, what do we want?, do we feel successful?, do they see us confident but unassuming?

We should always be wary of how others see us. Although we will not live in terms of how others see us, we can perform the exercise of putting ourselves in the shoes of others and understand  how they see us, how we present ourselves, the reputation that we have. It is our responsibility not only to be employable but also seem employable. This increases the value of our brand in the market.